Image System Marketing (ISM)

About ISM

NIFT incorporated ISM (Image Systems Marketing (Pvt.) Limited) as a wholly owned subsidiary in the year 2000. The primary objective behind creation of this new entity was to provide image based document processing services to the non-financial industry. While NIFT is mainly focused on processing for financial institutions, ISM has a more diversified and open scope of activity and offers complete integrated solutions in selected technologies covering a larger spectrum of application areas with special emphasis on imaging and image based systems. This approach offers NIFT an ease in focusing all its efforts on payment, settlement and related financial systems.

As the very name Image Systems Marketing suggests, we specialize in imaging solutions. Here too, our most identifiable expertise is related to high volume/multipurpose image capture and image archival/retrieval systems.

ISM has pioneered in the establishment of imaging applications in Pakistan. We have executed a very large project for NADRA (National Authority responsible for managing citizens' data) involving imaging of 65 million forms for the National Database. This specialized activity involved extraction of five snippets of varying resolution (3 colour and 2 gray) from each form. ISM completed this job in nine months and provided clean image archives in ORACLE database format.

ISM is actively involved in transforming paper based archives into electronic archives for organizations like Mobilink, Telenor and Adamjee Insurance Company. Over 30 million documents have been electronically archived in the past 18 months.

ISM has set up Enterprise Content Management Services which includes image archiving and document management, color and black printing of large volumes of fixed and variable data, inline perforation, mechanized insertion and web publishing. For this purpose, high speed color printers from Kodak and insertion system from Bowe Systec have been installed.